Booze Tourism - Cheers to Travel🍻
Why not travel for some booze? The emerging market in tourism
Does it make sense when someone travels for booze?
Hmm. Okay, I’m not sure if that can be the only purpose when someone is traveling. But does alcohol matter that much?
Okay, fine. Got it xD😂
Recently, Japan asked all its youth to drink more alcohol to boost its economy through the booze sale. Alcohol matters in many places in the world where the primary driver of the economy is wine/alcohol.
More than the number of drinkers, it is about the quality and richness of the alcohol in some places. Most European nations are known for their traditional methods of making beer/scotch/wine, which makes the public witness the taste once, even if they don’t drink.
Tour for Alcohol
Enotourism, wine tourism, booze tourism, or vinitourism refers to tourism where the purpose is to taste, consume or purchase wine, often at or near the source - wineries, vineyard walks, or even taking an active part in the harvest👀
Spain started marketing its enotourism opportunities in the mid-2000s, primarily focusing on how it is an alternative form of tourism to the beach for which Spain is overall known.
There was also a rise in the profile of enotourism among English speakers with the 2004 release of the film, Sideways, whose two central characters visit wineries.
So, where do we go?
Chile has grown its enotourism industry in recent years, with several tourist routes being opened throughout the country and several offering overnight accommodations.
Booze Cruise is a trip from Britain to France/Belgium to take advantage of lower prices and buy the bulk of alcohol. This is a legally allowed process not to be confused with smuggling.
Each European country is famous for its regional wine/booze, which are as follows -
Sekt is Germany’s wine fermented in the same way as prosecco and usually has hints of pears and apples. It is sweeter, fruitier, and has a lower alcohol content that generally hovers around 6 percent.
Rosolio of Italy - The main ingredient is rose petals, making it a very aromatic alcoholic drink. Popular in southern Italy and Sicily, where it’s been available for more than 4 centuries.
Rakomelo of Greece is made with a mix of raki (another popular Greek liquor), honey, and spices like cardamom and cinnamon. It is a sweet, warm, powerful alcoholic drink with digestive properties.
Patxaran of Spain is a popular alcoholic drink in northern Spain, made of sloe fruits, left to ferment for about 8 months with coffee beans and spices. The alcohol content in patxaran ranges between 25 and 30 percent.
Popular wine tourism destinations in India -
Sula Vineyard, Samba wine, Samba Wine and Chateau d'Ori in Nasik, Maharashtra, Chateau Indage Narayangaon, and Grover Vineyard in Nandi Hills, Karnataka, are some of the
Famous Sula Winefest is held in February every year.
Statistics
The industry around enotourism has grown significantly throughout the first decade of the 21st century.
In the United States, 27 million travelers, or 17% of American leisure travelers, engaged in wine-related activities. In Italy, the figure stands at approximately five million travelers, generating 2.5 billion euros in revenue.
Most tourism agencies see it as a segment of the industry with tremendous growth potential, stating that it's only functioning at 20% of its full potential in some regions. The market size forecast of wine tourism for 2030 is approximately $30B.
(Source - Statista)
I think that’s a lot of motivation done already😂
Better to stop here xD. Let’s talk about a different category in the next blog.
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